Twitterrific Tees for Charity, or for Profit?
I’ve just received this EDM from Brew Creative. I really shouldn’t be blogging at this hour when my butt is on fire.
The thought of a company profiteering from a charity event just pisses me off. I seriously wonder if the sale of the tees is for a “Terrific Cause” or to establish an addition avenue to earn money at Twestival SG?
They are selling the tees at $29.90 and $6.00 goes to the Children Cancer Foundation. And the EDM says, “To help raise the money, Brew has specially-designed 3 Twitter-related tees. 60% of the profits for each t-shirt sold will be donated to the CCF.”
So how much are they earning?
60% of the Profits = $6.00 per T-shirt
Remaining 40 % of the Profits = $4.00 per T-shirt
Cost price = $19.90 per T-shirt
So for every T-shirt that you purchase from them, $4.00 goes to their pockets.
Vicki left a comment on my blog:
What does this $4 go into? It goes into covering our operational costs. We are, after all, a small studio and running a T-shirt campaign has us on Twitter and Facebook a lot of the time, answering enquiries and requests. We will also be manning a T-shirt booth at the TwestivalSG so there will be some logistic costs that need to be covered.
Putting the inner cynic aside, the reply about the $4 seems fair.
If they are really looking at covering operational cost, there shouldn’t be a fixed amount on each t-shirt.
Profits after deducting the printing and operational cost will go to CCF – This is charity.
You may argue that they may not sell enough t-shirts to earn a profit. With my suggestion, they will not lose a single cent.
Some food for thought?