TCC turns Fantastic 5 and is in need of a brand new name!?
I still remember the days when it was still known as The Coffee Connection where they sells really cheap and nice Fish & Chips at Shaw Tower. That was my brand experience with them during the my Army Days.
Then, they became The Coffee Connoisseur. The drinks became more atas (High Class) and creative, while the food became so much better - They went beyond the Fish and Chips. The whole brand idea of TCC changed. It became THE PLACE to chill out, at least for me.
Now, TCC is in need of a brand new name (via Willy’s Plurk). Will the change of name confuse the consumer? Will TCC rebrand to… TCC, just like Marina Bay, Army Museum and Budget Terminal? Will the brand experience be still the same, even with a change in name? We will know when the time comes.
Meanwhile, you may want to give the contest a try and stand to win $8,888! :)
