i.blog@vic.sg » Republic Polytechnic http://vic.sg Sometimes an angel. Sometimes a demon. But it's always ME! Tue, 10 Apr 2012 07:47:14 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Fake SP Google Ad that leads to RP website!? http://vic.sg/fake-sp-google-ad-that-leads-to-rp-website/ http://vic.sg/fake-sp-google-ad-that-leads-to-rp-website/#comments Sat, 17 Jan 2009 01:39:48 +0000 Victor TAN http://vic.sg/?p=332 Site Meter

]]> Looks like Marketeers do not learn lessons from history, or keep in touch with the online community. Still remember that whole saga of the fake SMU Google ad that leads to NTU website? I just happened to stumble upon a fake Singapore Polytechnic Google ad that links to Republic Polytechnic!

adwords

Out of curiosity, I did a Google search on Singapore Polytechnic and found this:

adwords2

Well, I think buying keywords of other polytechnics to increase their visibility on Google Search is rather unethical. But then again, this is the marketing world… My friend once shared this so called 3Cs in marketing - Convince. Confuse. Con.

If you can convince them, convince them.

If you cannot convince them, confuse them.

If  you cannot confuse them, then con them.

Interesting hor?

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