Some takeaways from the PodCamp…
My brain not working very well now. In fact, my tiny brain hasn’t been working very well the whole day, since I only had 5 hours of sleep. Well, I still managed to drag myself out of the bed on a rainly Saturday morning, though I was still late for my breakfast appt with Kelvin.
Today’s turnout for the PodCamp was pretty good. Too bad that Van couldn’t make it – It has been awhile that I last met her! Managed to know more people today like Michael, Brian, YuHui and Coleman.
I wouldn’t be going into the details of the event since Claudia’s live blog entry is pretty comprehensive ! Heard that the Tech65.org peeps did a great job on their sharing on podcasting, which I missed. Agrh.
Here are some takeaways from this PodCamp, which were encapulated in Charles Pownall’s sharing:
1. Characteristics
- Asians tends to trust people more than advertising. Their blogs tend to be more ego-centric – “It’s all about me!”
- Blogs in the west are usually used for self promotion, positioning themselves as experts and creating visibility.
2. E-fluencers Marketing Guidelines
- Appeal to their instincts
- Give them something to talk about
- Flatter their ego
- Influence offline and online
- Encourage old-fashion chatting
- Be transparent
During Brian’s session on Bloggers Engagement, I shared that one of their sister agency’s proposal totally contradicts the fundamentals of social media and could possibly put our organisation’s credibility at stake. Not details of the proposal were disclosed though.
I must say that Brian and Nicholas have always been giving great insights on social media at various social media events, so I am have no doubts in their capabilities. I just feel that the advertising people should learn about the fundamentals of word-of-mouth marketing and social media.
Just imagine if the clients are not savvy enough to realise the flaw in a marketing campaign and embarked on it as proposed by the advertising agency. That could potentially result in a PR disaster!
Trust and Transparency are very important in word-of-mouth marketing. If your product is genuinely good, people will talk about it or even buy it. No point faking it.
