Fake SP Google Ad that leads to RP website!?
2009 January 17
Looks like Marketeers do not learn lessons from history, or keep in touch with the online community. Still remember that whole saga of the fake SMU Google ad that leads to NTU website? I just happened to stumble upon a fake Singapore Polytechnic Google ad that links to Republic Polytechnic!
Out of curiosity, I did a Google search on Singapore Polytechnic and found this:
Well, I think buying keywords of other polytechnics to increase their visibility on Google Search is rather unethical. But then again, this is the marketing world… My friend once shared this so called 3Cs in marketing - Convince. Confuse. Con.
If you can convince them, convince them.
If you cannot convince them, confuse them.
If you cannot confuse them, then con them.
Interesting hor?
6 Responses
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Well they’re technically not in the wrong.
I was wondering about the ad too, but RP is indeed a polytechnic in Singapore.
Hmm.. that’s why the “P” in “polytechnic” is small “p”… Haha… it’s like saying, “I want to go to a Singapore polytechnic”. Oh well… Convince, Confuse, Con.
@Uncle Sha: But the thing is, why the header is showing as “Singapore polytechnic”? Hmm… Pardon my ignorance, but I do not have much idea about Google Adwords.
@Jean: Hmm… A play of words?
I think Jean got a point there. RP can get away with using a lower-case P for polytechnic.
Furthermore, the ad mentioned Republic Polytechnic so I believe it didn’t mean to confuse.
It’s too bad for Singapore Polytechnic to have used such a generic name.
NTU’s also had their URL plastered on the ad too?
gosH, the 3 Cz are reAlly intereztinG…. ^O^