EZ Link “goes Korean”!
2010 June 1
Ok. I know I shouldn’t be doing this during office hours, but I really really want to share the laughter with everyone who is reading this blog!
The first few seconds almost got me ROFL! Thanks to my interns, Stephanie and Kai Siang for the heads up!
It is very clever of them to tap on the Korean Wave that is sweeping Singapore and Singaporeans’ love for Korean Drama…
Anyone knows who is the agency behind this campaign? This is what I call a real viral video!


You should know which agency is behind this ad if not it means u dont really understand the drama.
The drama is about going cashless. and the co. name is paymentlink. haha
Erm. I am asking which Creative Agency is behind this. Not the Client.
The agency that created the ad is The Ching Chong Group (ya, seriously, Ching Chong). Check out the website at http://www.thechingchonggroup.com
Hey Jeff! Thanks for the info!