Blogathon – Who’s the ultimate winner?

24 hours | 10 bloggers | 2 winners | 1 ultimate event

Were you there to support your favourite bloggers? I was there last evening and this evening to support Claudia, DK, Geekonomics, Jayden and Nadnut! Ok, my not-so-hidden agenda was to take their before-after pictures. Was wondering how “chui” (unglam and tired) they will look after 24 hours without sleep!

Just before Friday 6pm, I was at Tangs being “greeted” by the “chio” Lenovo gals… They automatically posed when they saw my Cybershot H7! Well, the bloggers were not at sight any where near the product area!

Chio Lenovo Gals

Don’t you think the left gal looks a bit like Selina? They certainly are more eye catching than the Lenovo laptops.

The covered shopping windows

Woo woo… “Where are the bloggers?”, I asked myself! I found myself walking into Tang to see if I could catch any of them before entering the shopping window! As expected, the bloggers were all preparing to enter the shopping windows where they will be there for the next 24 hours! Here’s DK and his much-loved hat!

@dk and his much-loved hat!

Here are the before and after peektures of them! Seriously, they were looking as good as they were 23 hours ago – No signs of any “chui-ness”!

Before…

@molemole and @claudia10

@dk and his "Home Sweet Home in 24 hours" sign!

@geekonomics

@adipatimusxzart, @nadnut, @jayleif and @gracey

After…

@claudia10

@dk

@geekonomics

@nadnut and @jayleif

I found @Gracey very familiar and seriously didn’t know where I met her before! A check on facebook refreshed my memory. She is my Secondary School Junior at the Prefectorial Board! Yup, how to forget this tall gal right?

After I got home from Tangs last evening, I realised that the blogathon website runs on FULL flash and is piggy backing on a wordpress engine. Although I must say that the website is pretty, the flying circles are not making my navigation any easier! What’s wrong with having it running purely on wordpress? It’s a blog after all. I wanted to comment on the blog posts on the go, but iPhone 3GS doesn’t support flash! Sorry @dk, I wasn’t able to respond to your call for comments!

Oh, @singabeng also went down to the event ground to show his support for the bloggers, of course without showing himself! Claudia, Jayden and Nadnut were all hunting for him! Jayden and Nadnut identified someone whom they think is @singabeng, but no one was able to confirm it though.

@singabeng - Show Yourself!

After 24 hours of blogging and tweeting…

• @geekonomics won the Judge’s Choice with the score of 251
• @nadnut won the People’s Choice winner with 61 votes

The prizes that they have won are:

• Lenovo Ideapad U350
• $300 TANGS voucher
• $250 Kiehl’s products

But who is the ultimate winner here? I would say it’s Tangs.

After launching Virtual Tangs in Second Life at SMB6 (which I thought was a very bad move), they are now venturing into the local social media scene again with Ogilvy PR Digital Influence Team. This time round, they managed to generate a lot of online buzz by leveraging on the popularity of the 10 bloggers.

From the MarComm perspective, I would say that this is a great job by Ogilvy PR Digital Influence Team! I really think their sister company, Ogilvy & Matter, should seriously consider getting inputs from them!