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About Vic

I am currently an Assistant Manager (Digital Media) with the National Youth Council (NYC).

Prior to this, I had a short stint with the Agency for Integrated Care (AIC)   a Senior Marketing Communications Executive where I developed social media strategy and guidelines for Carers SG ( and achieved more than 3,000 friends within 2 months from launch date.

I established the social media crisis communication during the H1N1 pandemic in Singapore, developed community management guidelines for HPB Corporate Facebook Page, Breathe (HPB’s Youth brand) and I Quit Club (Quit Smoking Community), and spearheaded several blogger engagements in health communication campaigns when I was in the Health Promotion Board (HPB).

I spent more than 4 years with the Propaganda Office NEXUS (Central National Education Office) as a Senior Specialist, actively involved in projects ranging from:

  • Website Development/Revamp and development of New Media Strategies
  • Outreach Programme Developments and Events Management
  • Above-The-Line and Below-The-Line Marketing

I mooted the idea of N.E.mation! in 2006 and it clinched the following awards for NEXUS:

  • Bronze Award at the National Innovation and Quality Circle Convention 2006
  • Excellence Award (Group) for Innovation at the MINDEF Defence Policy Group PRIDE Day 2006

I am into photography, design, marketing, advertising and programme developments too.

I love eating durians.

I am suffering from Seborrheic Dermatitis and that explains the redness on my face at times.

I have a love for gadgets.

I prefer Nokia Symbian Phones and not interested in iPhone though I’ve bought an LOVE iPhone.

I love Zumba Fitness!

I just screwed up my database and I will be rebuilding this list in the near future.

I can be reached at

Last Updated: 19 May 2013

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